Eckart

Haag

Haag

LL.M. (UNSW Sydney)

Certified Specialist in Intellectual Property Law

Profile

Eckart Haag has been admitted as a lawyer since 2003 and has been a specialist lawyer in intellectual property law since 2009. His advisory practice covers the full spectrum of competition, trademark, design, and patent law, and also extends to product liability law as well as regulatory issues relating to product labelling, including health claims and green claims. National and international companies across a range of industries rely on his many years of experience – both in strategic out-of-court advice and in conducting complex commercial litigation. He also supports companies in M&A transactions and advises on legal due diligence in IP and IT law.

JUVE Handbook 2025/2026: Eckart Haag often recommended in the area of data law (“experienced advisor at the interface of IT/IP", competitors).

JUVE Handbook 2024/2025: frequently recommended in competition law / trademark and design law (“very competent, entrepreneurial thinker"; “always does his work excellently", competitors).

Career

since 2019
NOTOS, Partner

2003 – 2018
Attorney at law at the German business law firm FPS, Frankfurt am Main, from 2009 as Equity Partner 

Education

  • Studied law at the universities of Freiburg i.Br. and Osnabrück

  • Postgraduate studies at the University of New South Wales, Sydney: Master of Laws in Media, Communications and IT (LL.M. degree)

Awards

Publications

  • EuG: No risk of confusion between Union trademarks (végé/VEGE STORY) for vegetarian meat substitutes, in GRUR Prax 2023, 592 *

  • OLG Hamburg: Competitive protection for a seasonal product consisting of several liquor bottles, in: GRUR-Prax 2023, 464

  • KG Berlin: No duty to provide information by a postal service provider when transporting a counterfeit SD card, in: GRUR-Prax 2023, 225 *

  • OLG Hamburg: Perception of traffic when advertising a legal service offer with location indication, in: GRUR-Prax 2021, 421

  • BGH: No expansion of the scope of protection when specifying claim characteristics, in: GRUR-Prax 2021, 143

  • OLG Frankfurt: Misleading advertising with the production of an industrial product in Germany, in GRUR-Prax 2020, 492

  • OLG Frankfurt: Competition violation by holding for passengers outside marked taxi stands, in GRUR-Prax 2020, 494

  • EuG: No registration of a figurative mark related to cannabis consumption, in: GRUR-Prax 2020, 99

  • OLG Frankfurt a.M.: Abusive action against unsolicited email advertising, in: GRUR-Prax 2019, 470

  • BGH: Advertising with "Olympic-worthy" and "Olympic-ready" sportswear, in: GRUR-Prax 2019, 231

  • BPatG: Grace period for use of an IR trademark with the mention of the EU, in: GRUR-Prax 2019, 182

  • EuG: Phonetic similarity takes a backseat to predominantly visual perception of a product identifier, in: GRUR-Prax 2019, 37

  • BPatG: Registrability of the word/figurative sign "Olympia", in: GRUR-Prax 2018, 467

  • BPatG: "goRecht" registrable for legal services, in GRUR-Prax 2018, 380

  • OLG Munich: "Bauernhofolympiade" does not violate § 3 II OlympSchG, in: GRUR-Prax 2018, 126

  • EuG: No obstacle to registration concerning the Union word mark "OSHO", in: GRUR-Prax 2017, 528

  • BPatG: The shape of a 3D stand-up pouch is solely determined by its technical function, in: GRUR-Prax 2017, 430

  • LG Cologne: Trademark use of a figurative sign through 3D application, in GRUR-Prax 2017, 164

  • EuGH: Procedural errors in the continuation of the opposition proceedings, in: GRUR-Prax 2016, 469

  • EUG: Violation of the justification requirement in individual case decisions, in: GRUR-Prax 2016, 258

  • OLG Schleswig: Change of cost decision in the annulment proceedings, in: GRUR-Prax 2016, 182

  • BPatG: Lack of distinctiveness of the mark "Kommune 2.0", in: GRUR-Prax 2016, 36

  • OLG Hamburg: No circumvention of the exclusion of cure according to § 49 I 3 MarkenG, in: GRUR-Prax 2015, 321

  • Risk of confusion due to conceptual connection, in: GRUR-Prax 2015, 184

  • Advertising with "Olympic prices" and "Olympic discount", commentary on BGH, I ZR 131/13 – Olympic discount in: K&R 1/2015, 46 ff.

  • An individual component of a word/figurative mark can establish a collision, in: GRUR-Prax 2014, 479

  • Commentary on BGH, advertising for third-party products, in: Kommunikation & Recht, Issue: 05/2014, 357 f.

  • Origin indication of a shape mark, in: GRUR-Prax 2014, 107

  • Advertising with "Olympic discount" and "Olympic prices", in: GRUR-Prax 2013, 381

  • We are the people, in: Legal Tribune Online from 20.05.2013

  • On the similarity of signs between word and figurative marks as well as three-dimensional designs, in: WRP Competition, in: Law and Practice 2013, 455 ff.

  • Origin indication with increased distinctive character of a 3D mark, in: GRUR-PRAX 2013, 13

  • Münchner Hofpfisterei warns bakeries – The brand Sonne, in: Legal Tribune Online from September 19, 2012

  • The public prosecutor, your friend and helper, in: Börsen-Zeitung, August 10, 2011, p. 2

  • Commentary on: Judgment OLG Frankfurt a. M. “Criminal liability for subscription trap website”, in: Kommunikation & Recht, 2011, 205

  • Subsequent removal of the effects of a conclusion declaration, in: WRP Competition in Law and Practice 2009, 795

  • Registrability despite elements designed in a typical advertising manner, in: GRUR-Prax 2014, 353

*with attorney Sophie Krämer

Direct advice, fast responses, clear responsibility

Based in Frankfurt am Main and Darmstadt, we work with startups, tech companies, consumer brands, media organisations, and Mittelstand businesses driving the German economy – maybe yours.

NOTOS Frankfurt am Main

Senckenberganlage 10-12
D-60325 Frankfurt am Main
Phone: +49 69 6677804-0
Fax: +49 69 6677804-99

NOTOS Darmstadt

Heidelberger Straße 6
D-64283 Darmstadt
Phone: +49 69 6677804-0
Fax: +49 69 6677804-99

English

Direct advice, fast responses, clear responsibility

Based in Frankfurt am Main and Darmstadt, we work with startups, tech companies, consumer brands, media organisations, and Mittelstand businesses driving the German economy – maybe yours.

NOTOS Frankfurt am Main

Senckenberganlage 10-12
D-60325 Frankfurt am Main
Phone: +49 69 6677804-0
Fax: +49 69 6677804-99

NOTOS Darmstadt

Heidelberger Straße 6
D-64283 Darmstadt
Phone: +49 69 6677804-0
Fax: +49 69 6677804-99

English

Direct advice, fast responses, clear responsibility

Based in Frankfurt am Main and Darmstadt, we work with startups, tech companies, consumer brands, media organisations, and Mittelstand businesses driving the German economy – maybe yours.

NOTOS Frankfurt am Main

Senckenberganlage 10-12
D-60325 Frankfurt am Main
Phone: +49 69 6677804-0
Fax: +49 69 6677804-99

NOTOS Darmstadt

Heidelberger Straße 6
D-64283 Darmstadt
Phone: +49 69 6677804-0
Fax: +49 69 6677804-99

English